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There’s a moment in every journey where you hear the call back home; for me, that moment was impossible to ignore. I didn’t just move to Sierra Leone; I returned to purpose. After spending my entire life in the UK, I reached a place where I was successful by most definitions, but not fulfilled. I knew there was something deeper I was meant to build, and Sierra Leone was the soil for that seed. It wasn’t just about location—it was about divine timing. I felt God saying, “Now.”
Growing up in the UK taught me how to move in rooms that weren’t built with me in mind. As a Black woman and a Sierra Leonean, I had to develop a blend of resilience and strategy early on. That shaped my entire approach to business. I learned how to make systems work for me and, more importantly, how to create systems for others. That experience gave me the confidence to walk into boardrooms and negotiate contracts. But it also gave me the heart to return and help others do the same.
Beauty for me has always been spiritual. It’s about self-love, self-expression, and reclaiming your identity. I launched my cosmetics brand not just to sell products, but to celebrate the beauty and power of women. We deserve products that understand our skin, speak to our culture, and reflect our light. This business is about more than glow—it’s about legacy.
The PSSNYE project is one I’m deeply proud of. It’s a partnership supporting young entrepreneurs across key districts in Sierra Leone, and our goal is to build real, sustainable business ecosystems. We’re training youth, giving them access to capital, and helping them build viable businesses. This isn’t just about entrepreneurship—it’s about nation-building from the inside out.
Building in Sierra Leone is raw and real—you’re dealing with infrastructure gaps, mindset shifts, and navigating new cultural dynamics. But I didn’t come for ease, I came for impact. What keeps me going is the progress I see every day—the businesses we’ve helped shape, the lives we’ve touched, and the legacy we’re creating. I’m motivated by the belief that it’s not about how hard it is, but how necessary it is.
Start scared. Start small. But start. Your dream doesn’t need perfection—it needs courage. As women, we are often taught to wait until we’re ready, but sometimes, ready never comes. Build as you go, ask for help, and give yourself permission to take up space. There’s a version of you on the other side of fear that you were born to become. Walk toward her. And don’t stop.
